You've been asked to justify next year's martech budget, and you don't have a confident answer for what half the line items are actually doing.
Quick answer
A martech stack audit inventories every platform against its cost and its actual usage, giving you a defensible budget document instead of a guess. It's structured so the redundant or unused licenses it typically surfaces cover the cost of the engagement itself - a claim we make plainly here as a common pattern, not a guarantee for every stack.
The situation
You've been asked to justify next year's martech budget, and you don't have a confident answer for what half the line items are actually doing.
The pain
Budget defense becomes guesswork, easy targets get cut regardless of value, and tools quietly doing real work sometimes get cut right alongside the dead weight.
What we implement
We run a full inventory and cost-to-value review of every platform in the stack, mapped against what's actually delivering - a martech stack audit - priced so the savings it typically surfaces cover its own cost.
What you get
A defensible budget document for leadership, backed by actual usage data
Savings identified from redundant or unused tools before the renewal cycle hits
A prioritized fix list for the tools worth keeping but poorly configured
Illustrative scenario
Illustrative, not a measured result: an audit uncovering even one significant unused license is common enough that the engagement frequently covers its own fee this way - illustrative, not a guaranteed result for every stack, since some organizations run leaner than others.
Frequently Asked Questions
What exactly gets delivered at the end of the audit?
A written inventory of every platform in scope, its cost, its actual usage and integrations, and a prioritized list of what to cut, fix, or keep as-is.
Is the "pays for itself" claim guaranteed?
No - it's a common pattern across audits, not a guarantee. A lean, well-managed stack may not surface enough savings to cover the fee on its own, and we'll tell you that plainly if it looks that way partway through.
How many tools can this cover?
Scope is set up front based on how many platforms and teams are in play - most audits cover everything with a marketing or martech budget line, not just the largest contracts.
Talk Through This With An Engineer, Not A Salesperson
Tell us where this shows up in your stack. We will tell you plainly what it would take to fix, and what it would not.