Use Cases
Ten situations we hear from marketing leaders and ops managers deciding on their stack, in the words they actually use - not vendor terms. Each one names the pain, states in one plain sentence what we would implement, and lays out what you get, tied to a KPI you actually track.
No invented case studies and no invented numbers here - where an outcome is not a measured, sourced fact, it is labeled an illustrative scenario, plainly, in the copy itself.
Pick The Situation That Sounds Like Yours
Pick the Right Analytics Stack Without a Six-Month Bake-Off
Three vendors, three demos, and a deadline that keeps slipping - most stack decisions stall because nobody wrote down the requirements before the sales calls started.
Read the use case →02Too Many Tools, One Budget: What to Actually Keep
When finance asks why the company pays for twelve marketing tools, "I'm not totally sure" is a common answer - and not a good one to give twice.
Read the use case →03Do You Even Need a CDP? A Straight Answer Before You Sign
A vendor is telling you a customer data platform will fix your marketing. That may be true - or it may be that they sell customer data platforms.
Read the use case →04Make Your CRM and Your Analytics Agree About Leads
Marketing says four hundred qualified leads. Sales says they never saw more than two hundred fifty. Nobody in the room can explain the gap, so the meeting argues about it instead of acting on it.
Read the use case →05Build a Stack Your Next Hire Can Actually Run
The person who built your tracking setup left, and now every change requires archaeology before anyone is confident enough to touch it.
Read the use case →06Stop Paying for Two Tools That Do the Same Job
You just found out your team is paying for two platforms that both run email automation, and neither team knew about the other's contract.
Read the use case →07See One Customer Journey Across Five Different Systems
Your customer touches your website, your ads, your email tool, your CRM, and your support desk - and you have five different, disagreeing stories about what they actually did.
Read the use case →08When to Switch Tools, and When to Just Fix the Setup
Your team wants to rip out the analytics platform and start over. You suspect the platform isn't actually the problem - the implementation is.
Read the use case →09The Martech Audit That Pays for Itself
You've been asked to justify next year's martech budget, and you don't have a confident answer for what half the line items are actually doing.
Read the use case →10Connect Your Stack to Revenue Reporting the CFO Actually Accepts
Marketing has a dashboard full of impressions and clicks. The CFO wants one number that ties back to revenue actually booked.
Read the use case →Not Sure Which Situation Fits?
Tell us what is breaking, and we will tell you plainly which of these - if any - actually applies.
Frequently Asked Questions
What is a use case, in the way this page uses the term?
A specific, named buyer situation - the problem as you would describe it out loud, not as a vendor would title a service - paired with what we would actually implement and what you would get out of it.
Are these real client results?
No - scenarios marked illustrative are labeled that way on purpose and are not measured results. Where we cite an actual measured outcome, it will carry its evidence: what was measured, when, and against whose record.
Which use case should I start with if I'm not sure?
Start with whichever situation on this page sounds like something you said out loud in the last month. If none fits exactly, the martech stack audit is the right starting point for most open-ended stack questions.